Over the years, I’ve learned a lot about audience building, and today, I’ll be sharing my best advice for those looking to start from scratch.
1. Finding Your Niche:
One of the key elements in building an audience is identifying your niche. I view a niche as a combination of two crucial factors: the target audience and the value you provide. Using my experience as a marketing agency owner, I explain the importance of tailoring content to specific targets. Whether it’s targeting other agency owners or direct-to-consumer brand managers, understanding your niche is vital.
2. Ideation and Content Buckets:
Once you’ve defined your niche, the next step is generating ideas. I delve into the concept of "viral replication," a technique where you study successful content in your niche, replicate the title and thumbnail in your unique way, and create content that resonates with your audience. Additionally, I discuss the importance of…
